Case Study: Le Ray Gymnastics

The Company

Le Ray Gymnastics is an Australian-based gymnastics business owned by 2000 Olympics competitor Dani Le Ray. Dani was six years old when she first started gymnastics. In 1998, she competed in the Commonwealth Games in Kuala Lumpur and in 2000, she represented Australia as a rhythmic gymnastics competitor at the Sydney Olympic games.

She has since retired from competing but has turned her focus and passion to cultivating future generations of gymnasts.

Having grown to five training centres located throughout Australia, Le Ray Gymnastics has produced the country’s highest number of State, National, and International gymnasts for more than 20 years. The company offers a wide range of training options from recreational level to elite competitors.

The Problem

While Dani owns and runs Le Ray Gymnastics, her husband Marc Cowper looks after the marketing and operations. Before turning to Aretex, Le Ray Gymnastics hired a part-time bookkeeper to keep track of customer accounts and payments. At the time, Le Ray was investing a significant amount of money in the bookkeeping process but still struggled to keep up with the growing needs of the business. Rather than real-time information, bookkeeping was compliance-driven, playing catch-up as BAS deadlines approached.

The bookkeeping function was built around traditional, inflexible processes that were preventing improvements in efficiency and customer service. Marc needed to consider other options for tracking the company performance and managing the businesses growth plan.

Le Ray Gymnastics needed a solution that could scale with their anticipated growth and provide real-time information and financial reports. Marc looked into an outsourcing alternative that would use best-practice processes, a system of checklists, improved client billing and most importantly, a partner that could help him get access to the information he and Dani needed to grow their business.

The Aretex Solution

Marc turned to Aretex because of the success he had with the operational accounting solution he used at his previous company. After an initial discussion with Chris, it was clear that Aretex had the expertise needed to help them move forward. Marc was confident that with Aretex by their side, they could focus on serving their clients and growing their programs across an increasing number of locations.

Partnering with Aretex has delivered the following benefits:

✔ Peace of mind that bookkeeping is best practice.

✔ Transformation of the billing process to reduce errors and unpaid fees.

✔ Scaling the team up and down, particularly during the challenges of the pandemic lockdowns.

✔ Reliable, accurate and on-time information.

✔ More time to spend on other business operations and spend with their two young children.

Client Testimonial

“We really appreciate the unique structure of Aretex. Specifically, we’re able to receive all of the benefits of outsourcing whilst retaining a good communication with Chris and the offshore team to manage and solve all of the typical issues that can arise when you’re putting certain elements offshore. By having the right infrastructure and processes in place, I have the confidence that key steps in our business will be followed, reducing the frustration and queries from our clients.

Knowing that I can pick up the phone and talk to Chris any time has been invaluable. Together, we have effectively driven process improvement and adopted new technologies, something that was not possible in the past. The biggest benefit has been access to onshore professionals who understand our business and ensure we receive a cost-effective solution that meets the needs of our business. Having direct access to a highly qualified professional also helps me sleep at night. It really has been the best of both worlds.”

Marc Cowper

Head of Marketing & Operations, Le Ray Gymnastics